WE TELL STORIES THAT MATTER.
Brand Over Matter is a boutique consulting firm that’s torn down all the red tape and ditched all the bullsh*t that makes other branding partners kind of suck.
Before we founded Brand Over Matter, we worked together in marketing for years—sitting through too many pitches to count. We’ve probably experienced all the same frustrations you have: mismatched expectations, wasted time, ridiculous costs, and enough fluff to last us a lifetime.
We’ve seen a lot—and learned a lot. And now, we’re proud to pour everything we know (the dos, the don'ts, and the why the hell nots) into our firm and your brand.
Sarah brings the data-driven strategy that leads us to smart business decisions. Deb brings the design-obsessed creativity that makes customers actually pay attention. Together, we create strong stories with a hell of a lot of heart and absolutely zero pointless meetings along the way.
Story-powered. Data-driven. Design-obsessed.
That’s just how we roll.
Meet the founders
Sarah Din,
GTM Strategist
A very good question asker and expert answer finder that uses data to help brands become well-positioned and well-loved. From techy products to complex industries, Sarah’s seriously skilled at making the complicated so.much.simpler.
20+ years of wide-ranging experience leading strategic brand initiatives for companies like SurveyMonkey, Builder.io, Mace, Placecast, and more. Also a respected industry thought leader, speaking at events such as PMM World, SaaStr, and Notion Capital.
Especially good at: Deepening customer understanding, minimizing sales friction, and creating go-to-market strategies that fast-track product success.
Also good at: Using every possible opportunity to tell the world she’s been in a video with Serena Williams (hence this bullet point)
Deb Grilo,
Brand Strategist
A lifelong boundary pusher and brand builder with an eye for design that gets products noticed, not to mention adored.
20+ years of experience creating award-winning work for world-renowned brands like Lane Bryant, Chipotle, National Geographic, Potbelly, Edelman, and more.
Especially good at: Synthesizing data, leading unfiltered conversations that lead to meaningful work, and crafting innovative visual stories that resonate across deliverables.
Especially bad at: Fishing! While Deb can catch your customer's attention, she can’t hook a fish. Last time she tried, she reeled in a duck instead.