When Data Tells the Truth: Uncovering Meeting Culture for Calendly

Brand Over Matter turned conventional wisdom on its head with Calendly's State of Meetings report. While everyone was busy bashing meetings, we revealed what workers actually want: better meetings, not fewer ones. Our data-driven approach uncovered that 81% of employees think more meetings would benefit their work—when those meetings don't suck.

So what makes meetings suck? Brand Over Matter didn't just ask—we delivered hard numbers. We surveyed 1,244 real employees and found that 40% never get action items or follow-up notes after their most useless meetings. When people don't have assigned roles, their active listening nosedives from 91% to a pathetic 68%. One-third of workers check out mentally when meetings are poorly structured.

This wasn't just another survey. Brand Over Matter's research landed in Inc. Magazine and transformed how Calendly positions its product in the market.

That's how research should work: challenging assumptions, revealing truths, and creating strategic advantage. No fluff, just findings that matter.

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