Bottling the Untamed Spirit of Brazil's Cerrado

Branding & Packaging

Meet Uyrá—a gin that doesn't just taste good, it tells a damn good story. While other brands play it safe, Uyrá dives headfirst into the untamed sensory explosion that is Brazil's Cerrado.

This isn't your typical botanical gin playing dress-up. Grupo Colombina and Enredo Branding created something that actually stands out in a crowded market. They didn't just want another pretty bottle on the shelf—they wanted to capture why the Central Brazilian sky hits different.

Uyrá doesn't ask permission to blend music, perfume, and taste into one experience. It simply does it, challenging you to create your own sensory adventure rather than following someone else's rules.

When competitors were busy copying each other, Uyrá was busy bottling the soul of the Cerrado. No gimmicks. No tired formulas. Just a bold expression of a place most gin makers never bothered to understand.

This is what happens when a brand respects your intelligence enough to offer something with actual depth and character. Uyrá isn't trying to be everything to everyone—it's for people who demand more from what they drink.